A short while back we put together a social media campaign for Solidarity Federal Credit Union. The campaign was designed with the intentions of creating awareness for Solidarity, getting their Facebook page new likes, and raising some money for local charity; Kokomo Urban Outreach.

The Facebook ad campaign was set up targeting people in Kokomo and surrounding areas. We created over 50 ad variations with different targeting and ad creatives. All of the ads had a similar message to them; like our page and we will donate a dollar to help Kokomo kids. We also shared this message to Solidarity's current fan base, the word quickly spread and before the first day was over, dozens of people had shared the promotion with their friends. The next morning Solidarity's Facebook page likes had increased by nearly 200 people. The campaign duration was set for a week, during which time Solidarity's Facebook page likes increased by over 1,200. Of those 1,200 people, only 644 came in through Facebook ads, the rest coming from people who shared the promotion with their own social networks.

In the end, Solidarity had raised over $1,300.00 for Kokomo Urban Outreach, gained over 1,200 new fans, and made quite a few people very happy in the process. This promotion, being only five days long, performed greater than anyone had originally anticipated, truly showcasing the power of community and word of mouth promotion.

Company:

Zack Richard is an American film director and cinematographer. His body of work consists of cinematography for feature films, music videos, commercials and directing music videos. Zack is a consummate professional - calm, intuitive, efficient and responsible. Zack has received numerous awards and commendations throughout his career and is renowned for his creativity and ability to meet and exceed the expectations of his clients. Zack is an experienced RED EPIC cinematographer and owner of an RED EPIC-M camera package.

The Opportunity:

Zack Richard's work in both photography and video production truly showed his talents, but his outdated website did little to give his work the real justice it deserved. His hard work and passion over the years needed a site that would showcase his work in a clean and effective way. Zack's website focus needed to be his work in video production and photography, an easy to use interface that would encourage people to view his collection of work, not deter them from it.

Our Objectives:

• Develop an identifiable mark for the Zack Richard name.
• Create an effective design that showcased Zack's work, not distracted from it.
• Bring the quality of his web presence up to the quality of his work.

Programs:

• Logo Development
• Website redesign and development
• Search Engine Optimization
  
  

To view some of Zack's work or get in touch with him for your video or photography needs, visit his website at: www.zackrichard.com