marketing strategy

Winning strategy is the output of calculation. At CatchFire, our formula is driven by discovery, research, and guided intuition on how to reposition the competition. We start by understanding the organizational DNA of our partners by asking questions such as, “What keeps you up at night?”. Once we know a brand’s true intention, we deliver detailed reconnaissance on the market and competitive environments surrounding it – analyzing dissonance between intention and real world intelligence. Lastly, we gather CatchFire’s brightest minds into one place to craft a thoughtful vision and plan how it transcends through digital and traditional environments.

case study: ask the question

CatchFire partnered with Easter Seals New Hampshire and the State of New Hampshire to inspire and empower providers across multiple sectors to better serve New Hampshire veterans by asking the question, “Have you or a family member ever served in the military?”

big ideas

what we learned: the grammy awards

Hello from the other side…who tuned into the 59th annual airing of the Grammy Awards this year? (Congrats, Adele!). While watching, we couldn’t help but compare the infamous award show to marketing (most likely because we’re obsessed with marketing). We noticed quite a few similarities between certain strategies our favorite artists used that night that … Read More