Ah, the complex relationship between memes, viral content, and marketing. Not all memes go viral and not all viral posts are memetic, but both are in the toolbox of the savvy marketer. Viral content is straightforward – the posts, photos, or videos that travel quickly through many platforms racking up millions of shares, clicks, and … Read More
Winning strategy is the output of calculation. At CatchFire, our formula is driven by discovery, research, and guided intuition on how to reposition the competition. We start by understanding the organizational DNA of our partners by asking questions such as, “What keeps you up at night?”. Once we know a brand’s true intention, we deliver detailed reconnaissance on the market and competitive environments surrounding it – analyzing dissonance between intention and real world intelligence. Lastly, we gather CatchFire’s brightest minds into one place to craft a thoughtful vision and plan how it transcends through digital and traditional environments.