branding + identity

Zoom out from your product or service for a moment. Forget about what you do. Customers and patrons don’t just need to see a cool logo; they want to resonate with your brand. Establishing a cohesive, compelling brand identity is the best way to establish that kind of relationship with your target audience.

We work with an array of clients to craft meaningful brand identities – from companies and nonprofits, to awareness campaigns and consumer products. We craft strong identities that convey your organization’s personality and unique values. Our design team works to understand audience profiles, internal values, and design trends to visually position the brand. Our content team focuses on establishing brand pillars, recognizing organizational values, and crafting any other brand assets that need to be put in place.

case study: ask the question

CatchFire partnered with Easter Seals New Hampshire and the State of New Hampshire to inspire and empower providers across multiple sectors to better serve New Hampshire veterans by asking the question, “Have you or a family member ever served in the military?”

big ideas

nice meme!

Ah, the complex relationship between memes, viral content, and marketing. Not all memes go viral and not all viral posts are memetic, but both are in the toolbox of the savvy marketer. Viral content is straightforward – the posts, photos, or videos that travel quickly through many platforms racking up millions of shares, clicks, and … Read More