Hello from the other side…who tuned into the 59th annual airing of the Grammy Awards this year? (Congrats, Adele!). While watching, we couldn’t help but compare the infamous award show to marketing (most likely because we’re obsessed with marketing). We noticed quite a few similarities between certain strategies our favorite artists used that night that … Read More
When it comes to connecting with prospective clients there are at least two ways to reach them – you can spend time and money only reaching out to them, or they can come to you. We think having clients come to you is the better option.
Inbound Marketing is really an approach to marketing that invites your audience in, rather than just going out to them to attract attention. Inbound marketing and lead generation are great friends. While it takes many forms, inbound marketing efforts often include getting established as a knowledge leader through blogging, staying top of mind through email marketing, and meaningful social media engagement. We help our clients establish an inbound marketing strategy that resonates with their audience and takes into consideration the nuances of their industry and lead generation strategy.
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