Intelligent Awareness Strategy

At Catchfire, we love working with brands with rich history. Eagle Bank has been servicing the greater Boston area for 125 years through exceptional customer service and a personal banking experience. What better place than Boston’s iconic North End for Eagle Bank to open a new branch?

Our promotional process started with some simple strategic objectives:

• Translate Eagle Bank’s rich history with a modern approach
• Create a messaging strategy that truly resonates with the North End
• Drive incentive for the consumer and business markets
• Include a philanthropic campaign element – a long standing brand principle of Eagle Bank

We started the process by presenting three unique campaign concepts. We landed on the following:

After we locked down the campaign concept we worked on customizing it for the consumer and business side of things, while translating it across multiple mediums:

DIRECT MAIL:

WEBSITE:

NEWSPAPER AD & POSTER DESIGN:

In addition to the branch opening, we also worked on promoting the Grand Opening celebration for the current and potential business accounts. We developed a customized direct Mail Piece to drive attendance at the event.

BUSINESS INCENTIVE:

Looking to drive intelligent awareness for your brand? We would love to learn more about it! Feel free to drop us a line or give us a ring at 603.373.8971.