When tasked with the rebranding of a historic icon that has been around since 1879, there are quite a few things to consider. How do you create something for everyone? People of all ages and all nationalities come from places near and far to visit Nubble Light. There's something unique and wonderful about this lighthouse. I remember visiting when I was a child and imagining the caretakers traveling in that little cable trolley, over the crashing waves and rocks. It has always held a sort of magic for me personally, and I think many people feel the same. ( In fact, we've even seen a Nubble tattoo come through the photo uploader we developed for the new website. ) 

Long story short, Nubble Light is iconic, historic and even carries a sense of pride for people in Maine and New England. It's one of the most photographed lighthouses in the world, and has been and will continue to be a destination for vacationers for years to come. We wanted to take a modern approach with the new logo, while still retaining a classic feel. The challenge was to marry the two approaches and come up with something that was clean, approachable, and as iconic as the lighthouse itself. We started sketching up design ideas on paper and decided the best approach was to focus on the most recognizable parts of this iconic building. One of the things that makes the Nubble unique is its red roof. We decided to create an illustration of the building and lighthouse from its most viewed angle. After countless versions and much back and forth of which details to include or exclude we ended up with a clean, three color icon that represented the Nubble in a stylistic way. The client was just as happy as we were with the final outcome and the rest is, as they say… history.

Learn more about the rich history of Nubble Light at their website: nubblelight.org

It's no secret that we love to donate our work to great causes and organizations, especially those around our home on the seacoast. Over the past few months we have worked closely with the wonderfully creative and charismatic team at the Seacoast Repertory Theatre to help them develop a new website. We are proud of this new launch, and proud to be able to help where we can when it comes to giving back to our community. We'd like to invite you to take a look at the new Seacoast Rep site, and while you're there why not pick up some tickets and check out one of their great shows! - The Team at CatchFire Creative ( exiting stage left )

When we set out to re-create the CatchFire website we wanted to illustrate what it is we do, not just tell people what we were capable of doing. We decided to take our 10+ page website and condense that information into a single page showcasing our work and capturing the culture and personality of our company. We simplified our services pages into a single infographic, breaking down what we offer our clients. As designers we are strong believers in the power of simplicity, and advocates of clean fresh designs that push the barriers of the traditional online experience. We hope you like the new site and feel free to contact us about bringing your site to the next level.

We love working with non-profits and helping them succeed in the digital age. That's why we donated a website to True Sojourners. True Sojourners is a non-profit organization specializing in development consulting that is dedicated to blessing and empowering the people of the “hard places” of this world with tangible demonstrations of God’s love for them. They accomplish this through a series of unique development initiatives that are all done in partnership with local leaders who direct each project. 

For the True Sojurners project we reworked the logo and website while integrating a new giving module ( fivetwo.org ). The new site includes a blog, video integration and new engaging imagery. In addition to the website and logo redesign, we helped set up their social media presence and advised them with an ongoing strategy. 

We were pumped to help our friends out! Go find out more about them at their website. 

Here at CatchFire Creative we take pride in donating as much time as possible to helping out local non-profits in and around Portsmouth. From website development to branding projects and print design, we love to help where we can. This past month we have been working closely withEcoMovement, a company working hard in the Portsmouth area to make zero waste a reality. If you've dined out in Portsmouth, chances are you've seen signs and recycling bins set up by EcoMovement. These bins help to reduce waste and limit the amount of trash heading to landfills. We are proud to be a part of this movement, and jumped at the chance to create new signs for Breaking New Grounds. If you're in the area and could use a good cup of coffee, stop in and see our work. Oh, and when you're done with that cup... don't forget to recycle!

A short while back we put together a social media campaign for Solidarity Federal Credit Union. The campaign was designed with the intentions of creating awareness for Solidarity, getting their Facebook page new likes, and raising some money for local charity; Kokomo Urban Outreach.

The Facebook ad campaign was set up targeting people in Kokomo and surrounding areas. We created over 50 ad variations with different targeting and ad creatives. All of the ads had a similar message to them; like our page and we will donate a dollar to help Kokomo kids. We also shared this message to Solidarity's current fan base, the word quickly spread and before the first day was over, dozens of people had shared the promotion with their friends. The next morning Solidarity's Facebook page likes had increased by nearly 200 people. The campaign duration was set for a week, during which time Solidarity's Facebook page likes increased by over 1,200. Of those 1,200 people, only 644 came in through Facebook ads, the rest coming from people who shared the promotion with their own social networks.

In the end, Solidarity had raised over $1,300.00 for Kokomo Urban Outreach, gained over 1,200 new fans, and made quite a few people very happy in the process. This promotion, being only five days long, performed greater than anyone had originally anticipated, truly showcasing the power of community and word of mouth promotion.

Company:

Zack Richard is an American film director and cinematographer. His body of work consists of cinematography for feature films, music videos, commercials and directing music videos. Zack is a consummate professional - calm, intuitive, efficient and responsible. Zack has received numerous awards and commendations throughout his career and is renowned for his creativity and ability to meet and exceed the expectations of his clients. Zack is an experienced RED EPIC cinematographer and owner of an RED EPIC-M camera package.

The Opportunity:

Zack Richard's work in both photography and video production truly showed his talents, but his outdated website did little to give his work the real justice it deserved. His hard work and passion over the years needed a site that would showcase his work in a clean and effective way. Zack's website focus needed to be his work in video production and photography, an easy to use interface that would encourage people to view his collection of work, not deter them from it.

Our Objectives:

• Develop an identifiable mark for the Zack Richard name.
• Create an effective design that showcased Zack's work, not distracted from it.
• Bring the quality of his web presence up to the quality of his work.

Programs:

• Logo Development
• Website redesign and development
• Search Engine Optimization

To view some of Zack's work or get in touch with him for your video or photography needs, visit his website at: www.zackrichard.com