Brian started showing interest in art at a very young age, and has continued to express himself and his clients through various mediums ever since. He has been involved with graphic design and web development since the early days of the Internet and has a strong background in SEO, as well as PPC advertising. He graduated with a BA in Digital Media Production from the Art Institute of Phoenix.
As a creative agency, we love seeing brands come to life from concept to completed project. When we were presented the opportunity to work with an insurance group with a new brand identity, staring from the ground up, we couldn't have been more excited. The first part of our rebranding process was where every strong brand starts, the name. When dealing with an insurance group, no one wants to do business with a company whose brand does not signify strength, integrity, or some sense of security. The new brand had to reflect that. I don't know about you, but I wouldn't put my money into or hold a great sense of security in a company called; Fluffy Bunny Insurance, I mean maybe they are good at what they do, but fluffy bunnies don't make me feel safe OR secure.
When we started brainstorming, our thoughts immediately went to the concept of protection, assurance, and peace of mind, which is really the only reason people buy insurance, isn't it? We toyed with several names before narrowing the list and presenting to the client. In the end, we landed on a name that to us, and the client, hit on all aspects of what a good insurance company should be; Strong, Secure, and Safe. Fortify Insurance Group was born.
With the name in place we took to the drawing board which brought forth dozens of doodles of shields, castles, and armor-clad typography ready to do battle at the gates of Life Insurance Tower. In the end, what we ended up with was a great departure from medieval times. The clean lines and simplicity of design in the new mark accented what the name was already saying without overpowering it. A modern spin on a name that conjured up ancient days of knights and castles. The three shapes are abstract and ambiguous enough to leave it somewhat up to the interpretation of the viewer. Are they buildings? Part of a gate? An old mystical temple holding great treasures? That's up to you.
When it came time to design the website we wanted a clean and modern approach to not only accompany the new brand, but to set Fortify Insurance Group apart from the sea of poorly designed insurance websites that fill the world wide web. Any time you have a web project in the business realm, you walk a fine line of being artistic while professional, without becoming unnecessarily artsy and over-designed. We wanted something unique and different, but not so far left field that an insurance agent would be baffled as to what kind of website they had landed on upon arrival. To start, we established a simple color scheme, sticking to black, white and grey, with green being the only other dominant color in the design. Even the use of photos on the homepage were stripped of color to not only highlight the bold green, but to emphasize the professionalism of the website and company.
We are very excited about this new website and branding launch and hope you like the new look!
To learn more, visit: fortifyinsurance.com and check out our latest work.
When tasked with the rebranding of a historic icon that has been around since 1879, there are quite a few things to consider. How do you create something for everyone? People of all ages and all nationalities come from places near and far to visit Nubble Light. There's something unique and wonderful about this lighthouse. I remember visiting when I was a child and imagining the caretakers traveling in that little cable trolley, over the crashing waves and rocks. It has always held a sort of magic for me personally, and I think many people feel the same. ( In fact, we've even seen a Nubble tattoo come through the photo uploader we developed for the new website. )
Long story short, Nubble Light is iconic, historic and even carries a sense of pride for people in Maine and New England. It's one of the most photographed lighthouses in the world, and has been and will continue to be a destination for vacationers for years to come. We wanted to take a modern approach with the new logo, while still retaining a classic feel. The challenge was to marry the two approaches and come up with something that was clean, approachable, and as iconic as the lighthouse itself. We started sketching up design ideas on paper and decided the best approach was to focus on the most recognizable parts of this iconic building. One of the things that makes the Nubble unique is its red roof. We decided to create an illustration of the building and lighthouse from its most viewed angle. After countless versions and much back and forth of which details to include or exclude we ended up with a clean, three color icon that represented the Nubble in a stylistic way. The client was just as happy as we were with the final outcome and the rest is, as they say… history.
Learn more about the rich history of Nubble Light at their website: nubblelight.org
It's no secret that we love to donate our work to great causes and organizations, especially those around our home on the seacoast. Over the past few months we have worked closely with the wonderfully creative and charismatic team at the Seacoast Repertory Theatre to help them develop a new website. We are proud of this new launch, and proud to be able to help where we can when it comes to giving back to our community. We'd like to invite you to take a look at the new Seacoast Rep site, and while you're there why not pick up some tickets and check out one of their great shows! - The Team at CatchFire Creative ( exiting stage left )
When we set out to re-create the CatchFire website we wanted to illustrate what it is we do, not just tell people what we were capable of doing. We decided to take our 10+ page website and condense that information into a single page showcasing our work and capturing the culture and personality of our company. We simplified our services pages into a single infographic, breaking down what we offer our clients. As designers we are strong believers in the power of simplicity, and advocates of clean fresh designs that push the barriers of the traditional online experience. We hope you like the new site and feel free to contact us about bringing your site to the next level.
We love working with non-profits and helping them succeed in the digital age. That's why we donated a website to True Sojourners. True Sojourners is a non-profit organization specializing in development consulting that is dedicated to blessing and empowering the people of the “hard places” of this world with tangible demonstrations of God’s love for them. They accomplish this through a series of unique development initiatives that are all done in partnership with local leaders who direct each project.
For the True Sojurners project we reworked the logo and website while integrating a new giving module ( fivetwo.org ). The new site includes a blog, video integration and new engaging imagery. In addition to the website and logo redesign, we helped set up their social media presence and advised them with an ongoing strategy.
We were pumped to help our friends out! Go find out more about them at their website.
Here at CatchFire Creative we take pride in donating as much time as possible to helping out local non-profits in and around Portsmouth. From website development to branding projects and print design, we love to help where we can. This past month we have been working closely withEcoMovement, a company working hard in the Portsmouth area to make zero waste a reality. If you've dined out in Portsmouth, chances are you've seen signs and recycling bins set up by EcoMovement. These bins help to reduce waste and limit the amount of trash heading to landfills. We are proud to be a part of this movement, and jumped at the chance to create new signs for Breaking New Grounds. If you're in the area and could use a good cup of coffee, stop in and see our work. Oh, and when you're done with that cup... don't forget to recycle!