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Monday, 26 March 2012 18:24

New Seacoast Rep Website

It's no secret that we love to donate our work to great causes and organizations, especially those around our home on the seacoast. Over the past few months we have worked closely with the wonderfully creative and charismatic team at the Seacoast Repertory Theatre to help them develop a new website. We are proud of this new launch, and proud to be able to help where we can when it comes to giving back to our community. We'd like to invite you to take a look at the new Seacoast Rep site, and while you're there why not pick up some tickets and check out one of their great shows! - The Team at CatchFire Creative ( exiting stage left )

Published in Blog
Friday, 09 March 2012 21:26

Welcome to the new CatchFire

When we set out to re-create the CatchFire website we wanted to illustrate what it is we do, not just tell people what we were capable of doing. We decided to take our 10+ page website and condense that information into a single page showcasing our work and capturing the culture and personality of our company. We simplified our services pages into a single infographic, breaking down what we offer our clients. As designers we are strong believers in the power of simplicity, and advocates of clean fresh designs that push the barriers of the traditional online experience. We hope you like the new site and feel free to contact us about bringing your site to the next level.

Published in Blog
Friday, 24 February 2012 19:24

New Website Launch - True Sojurners

We love working with non-profits and helping them succeed in the digital age. That's why we donated a website to True Sojourners. True Sojourners is a non-profit organization specializing in development consulting that is dedicated to blessing and empowering the people of the “hard places” of this world with tangible demonstrations of God’s love for them. They accomplish this through a series of unique development initiatives that are all done in partnership with local leaders who direct each project. 

For the True Sojurners project we reworked the logo and website while integrating a new giving module ( fivetwo.org ). The new site includes a blog, video integration and new engaging imagery. In addition to the website and logo redesign, we helped set up their social media presence and advised them with an ongoing strategy. 

We were pumped to help our friends out! Go find out more about them at their website. 

Published in Blog
Friday, 24 February 2012 18:07

New Website Launch - Zack Richard

Company:

Zack Richard is an American film director and cinematographer. His body of work consists of cinematography for feature films, music videos, commercials and directing music videos. Zack is a consummate professional - calm, intuitive, efficient and responsible. Zack has received numerous awards and commendations throughout his career and is renowned for his creativity and ability to meet and exceed the expectations of his clients. Zack is an experienced RED EPIC cinematographer and owner of an RED EPIC-M camera package.

The Opportunity:

Zack Richard's work in both photography and video production truly showed his talents, but his outdated website did little to give his work the real justice it deserved. His hard work and passion over the years needed a site that would showcase his work in a clean and effective way. Zack's website focus needed to be his work in video production and photography, an easy to use interface that would encourage people to view his collection of work, not deter them from it.

Our Objectives:

  • Develop an identifiable mark for the Zack Richard name.
  • Create an effective design that showcased Zack's work, not distracted from it.
  • Bring the quality of his web presence up to the quality of his work.


Programs:

  • Logo Development
  • Website redesign and development
  • Search Engine Optimization


To view some of Zack's work or get in touch with him for your video or photography needs, visit his website at: www.zackrichard.com

Published in Blog

Company: Eastern Marketing Services (EMS) has been a leading provider of direct mail solutions in northern New England for over 26 years. In addition to their high-quality of service, Eastern Market Services is able to execute mail programs at an average of 1/3 the cost of their competitors. The result? EMS has built up a base of repeat clients who use their products to drive new business.

The Opportunity: EMS has over 26 years of direct mail expertise that is powered by a highly motivated team focused on creating results. EMS has several key differentiators that have lead to a successful track record of happy clients. When meeting with clients in-person, EMS has always been able to clearly articulate their unique selling points and value propositions. However, EMS has never had a strong web presence, or a "silent salesperson" to tell their story via the internet.

Our Objectives:

  • Launch a completely re-designed and user-friendly website
  • Enable the new website to attract prospects and drive sales
  • Articulate key value propositions and why-to-buys for Eastern Marketing Services (EMS)
  • Do a better job of telling the EMS story and make it more engaging, tangible and buyable
  • Implement effective call-to-actions and ways to learn more about EMS

Programs:

  • Website redesign and development with a flexible and easy-to-use content management system
  • Search Engine Optimization

Showcase:

Old website vs. New website:

 

Results To-Date:

  • Less than a 25% bounce rate
  • Users are spending over 5 minutes on the new site
  • Keywords like "NH Direct Mail" and "Direct Mail Strategy" are already appearing favorably within Google

Looking to tell your story more effectively using the Internet? We would love to learn more about your brand and see how we can take it to the next level. Please feel free to drop us a line or contact us at anytime!

Published in Blog

Company: WoodWrights is a group of general contracting specialists offering a wide range of services for residential, commercial and industrial properties. WoodWrights has built custom homes, offices, commercial, industrial buildings and several complex marine projects.

The Opportunity: WoodWrights has been doing high-end renovation and contracting projects for over 20 years. Known to exceed expectations and hit budgets, WoodWrights has built a strong reputation of quality work.  However, WoodWrights was not extending their superior reputation using the Internet. In fact, their web presence was in some cases hurting them by not accurately reflecting their high quality of work.

Our Objectives:

  • Develop a high-end brand presence
  • Use real imagery to convey their superior value
  • Make it easy for people to reach WoodWrights
  • Enable the new website to be found easier via search

Programs:

  • Logo Redesign and Development
  • Website redesign and development with a flexible and easy-to-use content management system

Showcase:

Logo Development & Website Development: Old vs. New:

Published in Blog

Company: OnBrand24 is a Massachusetts call center that delivers maximum ROI with a full range of telemarketing and telesales services designed to cost-effectively kick-start the sales revenues of their clients.

The Opportunity: OnBrand24 has been delivering superior call center services for over 30 years. Through highly educated and trained agents, OnBrand24 is able to become an extension of the brands they represent. However, OnBrand24 wasn’t effectively presenting their difference in a clear, engaging and tangible format using the Internet. OnBrand24 was also not effectively capturing the enormous potential to drive new business via Internet marketing.

Our Objectives:

  • Give OnBrand24 a professional, personable and approachable web presence
  • Drive new business opportunities through effective internet marketing
  • Provide a superior user experience
  • Share personality and key differentiators in an engaging manner
  • Make it easier for qualified prospects to take the next step

Programs:

  • Brand design and development
  • Website design and development with a flexible and easy-to-use content management system
  • Professional photography and video production
  • Search engine optimization
  • Social media integration

Showcase:

Logo Development & Website: Old Vs. New...

The new OnBrand24 homepage: To see it live please visit www.onbrand24.com

Videos: http://www.youtube.com/user/OnBrand24CallCenter

Results: It is still very early, but here are some exciting results so far!

  • Bounce rate down by over 30%
  • Visitors are spending over 10 minutes on the new site compared to just over one minute on the old site.
  • Visitors are now looking at over 7 pages compared to 2.5 on the old site.

Need to step up your Internet presence? We would love to learn more about your brand. Drop us a line or give us a call at any time to see how we can help you drive results.

Published in Blog

Inspiration:

Agave Mexican Bistro serves fresh, authentic and delicious Mexican food at its two restaurant locations in Newburyport, MA and Portsmouth, NH. Since opening, Agave Mexican Bistro has won several awards for its tasty and authentic creations and has built up a loyal base of customers to the north of Boston and all over the country!

The Opportunity:

While Agave was serving up an amazing in-person experience, they weren’t harnessing the full potential of the Internet to attract new customers and keep their current customers up-to-date. The primary objectives at the outset of our relationship were:

• Drive foot traffic into both locations (Portsmouth and Newburyport)

• Drive awareness for the Agave Mexican Bistro brand

• Reinforce authentic brand personality

• Provide additional outlets for Agave customers to share their experience(s)

Starter Ingredients:

• A couple hungry search engines

• A famined Facebook page

• A website presence needing proper blending

Our Recipe for Success:

• Design and develop a unified and engaging web presence for both locations. Take a look.

• Search-engine-optimize the new site for opportune keywords ex. "Mexican Restaurant NH"

• Create a central Facebook page, upgrade design and claim "places" where customers "check-in". Start updating customers on stuff they want to hear about while sharing Agave’s unique personality.

• Setup and create an engaging Twitter presence. Connect with the surround community while providing restaurant updates, deals and special events.

• Claim FourSquare venues for the Newburyport and Portsmouth locations. Begin to provide check-in specials for each venue and learn from unique customer data.

• Capture high-end imagery of the in-person experience and share it within the website and within social media

The Result?

Here’s a nice portion of results cooked up in less than 3-months’ time:

• Over 300% increase in site traffic with over 70% being sent via search engines

• Over 250 FourSquare special views with 161 specials unlocked for redemption

• Over 215 new Facebook fans with 14,000+ post views

• Over 125 Twitter followers with over 55 @mentions

Hungry for similar results? We would love to learn more about your business and see how we can heat up your Internet presence. Feel free todrop us a line or give us a call at any time.

Happy Eating!

 
Published in Blog